Chief Marketing Officers often tend to be some of the most followed people on Twitter. They can be seen promoting their much-loved brands as well as engaging with customers and potential leads.
As a result, social media has become one of the biggest marketing tools available. It has become easier than ever to share your brand story with 1000s of people around the world.
Having a character limit may seem restrictive, but the best CMOs can work around it. They are the ones who can turn 280 characters into a compelling short story that you cannot help but retweet and share with your followers.
But which ones should you add to your following list? Don’t worry, here at All Good Tales we have rounded up a bunch of our favourite corporate storytellers.
Here are the top 10 CMOs that are definitely ones to follow:
1. Kieran Hannon – @kieranhannon
Kieran is the current CMO of Belkin International and is the 14th most influential CMO on Twitter. Although he now resides in Los Angeles, Kieran graduated from Dublin Institute of Technology in the 80’s with a degree in civil engineering.
.@FT editorial lead nails it re: #socialmedia
“Accountability, not meaning, is what social media lacks”.
Verifiable accounts, credible posts, etc., are an absolute necessity (& basic need) or else will implode. pic.twitter.com/TpTPX1GcpS
— Kieran Hannon (@kieranhannon) January 13, 2018
2. Chris Capossela – @chriscapossela
As the CMO for Microsoft, Chris Capossela appreciates the art of storytelling and often retweets tech stories about everything from video games to IOT projects. Chris is deeply passionate about the brand he represents. This shows through his excitement about every project he gets involved with.
.@NRF reported 5.5% retail growth this holiday season. @ellendavis shares how retailers can keep the momentum going. Hint: It involves data and tech 😊 https://t.co/MIBonvse5P
— Chris Capossela (@chriscapossela) January 29, 2018
3. Jon Iwata – @coastw
John Iwata is the driven VP of Marketing & Communications at IBM. He tweets about everything tech and how IBM are embracing technological change in order to produce the products of the future.
A firsthand look at a quantum computer—IBM Q — with Robert Wisnieff, quantum scientist. The computer is encased in a “fridge” that cools the system to a temp colder than outer space. #QuantumComputing @IBMResearch #IBMQ @IBM pic.twitter.com/F0jF2wwkLI
— Jon Iwata (@coastw) January 26, 2018
4. Raja Rajamannar – @RajaRajamannar
Raja is the current CMO for Mastercard and is an expert in building a compelling brand story and how to effectively engage with customers.
Proud to be partnering with #Grammys for #CliveDavis and #TheRecordingAcademy's annual Pre-GRAMMY Gala pic.twitter.com/n4FqloGYbf
— Raja Rajamannar (@RajaRajamannar) January 28, 2018
5. Keith Weed – @keithweed
Keith can be found on Twitter posting about marketing for Unilever, where he has been the CMO for nearly 12 years.
As always, @CES never fails to share the latest in new tech – watch me here trying out a #VR headset, looking at the newest features in smart home technology and a life saver… the self-closing toilet seat! pic.twitter.com/4SqKkhaAuY
— Keith Weed (@keithweed) January 25, 2018
6. Tom Kinsella – @TomDublinCity
Tom is the CMO at AIB who are well known for their story-driven ad campaigns. You can find him on Twitter pushing their campaigns and retweeting all things business.
Aric Dromi, founder of Tempus.Motu talks about the future of society #backedbyAIB pic.twitter.com/RslpVJO63A
— AIB Business (@AIBBiz) October 18, 2017
7. Lorraine Twohill – @LorraineTwohill
As the CMO for Google, you may find Lorraine’s Twitter account to be very…well Google-esque. However, if you’re interested in how Google manage such a massive brand as well as their methods of unveiling new features to their users, her account is one to watch.
so proud of this work, more to do! https://t.co/teOgyEhhMN
— Lorraine Twohill (@LorraineTwohill) January 30, 2018
8. Will Mcinnes – @willmcinnes
Will McInnes is a wizard when it comes to social media. As the CMO for BrandWatch, expect to see some insightful content relating to branding, social media and even emoji analysis.
We’ve added emoji analysis into the world leading social intelligence platform, @Brandwatch Analytics. https://t.co/RzMV5LQmRY
— Will McInnes (@willmcinnes) January 9, 2018
9. Margaret Molloy – @MargaretMolloy
Margaret is the CMO of SiegalGale Branding, a global strategic branding firm. Her follower count boasts quite an impressive figure and for good reason as she is one of the Top 5 CMOs on the site. Check out her account for everything relating to brand storytelling and leadership.
The latest MargaretMolloy B2B+ Daily! https://t.co/pSztC7Mmsh Thanks to @bluredfrank @ProfJimmyHill @cllrbarryward #b2b #marketing
— Margaret Molloy (@MargaretMolloy) January 29, 2018
10. Seth William Farbman – @sethfarbman
Seth is the CMO for Spotify, so it’s obvious he’s mad about music. Therefore, most of his tweets often relate to the Spotify brand but typically there are a few gem articles relating to the music industry appear on his timeline too.
Our @Spotify editors telling the #CES2018 crowd the secrets to their playlist successes. Hint: art + science + passion. pic.twitter.com/qmmJNip0Qj
— Seth William Farbman (@sethfarbman) January 9, 2018
