Communications is very simple.
Does it ever feel like a struggle to get the world to care what you’re talking about? Never forget communications is very simple – those with the best stories succeed.
We are All Good Tales, a communications agency that believe great stories always deliver more – more sales, more donations, more funding, and more media coverage.
We exist to help people tell great stories. Because great stories solve big problems and overcome the most difficult of obstacles. Great stories defeat apathy by exciting people’s most basic needs. Great stories overcome distraction by grabbing attention. Great stories are a magnet for more.
How it all started.
So how did we come into being? We are a sister company to MediaHQ – the largest media intelligence company in Ireland. Over the past 10 years, our software has helped Ireland’s top organisations share over 130,000 stories and press releases with the media.
In the autumn of 2015 when one of our clients shared the 100,000th story using the software, we had an epiphany about the true nature of communications.
It was at that moment that we knew it was time to create All Good Tales as a separate business.
So what did we discover? The previous seven years and 100,000 headlines fused into a single thought about how stories are created and shared.
In that moment, we realised that a fundamental change in communications is taking place. The traditional dividing lines between public relations, marketing, and advertising are blurring beyond recognition. Communications is moving away from dependence on traditional media and towards a golden age of storytelling.
We now live in a time when you can nurture and build your own audience and connect with them directly. The best and most successful organisations capitalise on that by putting storytelling at the heart of everything they do.
The Magic Slice.
In our moment of clarity, we made a discovery about how the most successful storytelling organisations operate, and we documented it. We realised that the most engaging entrepreneurs, charities, and causes create and share their stories in a unique way that ensures they are successful.
For the first time we could see that there is a unique place when the attention of an audience is perfectly aligned to the power of a story. In this place the audience is most receptive and open to the power of your story.
We’ve devised a unique approach to telling your story and how you should connect with the media. Our way will help you identify your magic slice of content – that place where your target audience wants to hear what you have to say. It will also simplify your communications efforts – digital and traditional – into one thing.
The goal of All Good Tales is to work with organisations to identify what their magic slice looks like and how they can create and share stories in that place. We focus on putting stories at the heart of your communications.