Teaching the art of storytelling to students from around the world. The Global Learning and Observations to Benefit the Environment (GLOBE) Program is an international science and education program. After a chance meeting by our CEO with the Communications Coordinator of the GLOBE Program, All Good Tales became involved.
Teaching the art of storytelling to students from around the world
When Entekra decided to open a new facility in Monaghan, leading to the creation of over 100 high-skill jobs, it wanted to share how this investment was going to give a welcome boost to the local economy. Entekra's goal was to spread this message far and wide, while maintaining a focus on Co. Monaghan and the surrounding areas in order to attract potential employees, drawn to the mention of high-skill jobs and the opportunity to work for such a well known brand.
Ancestry.com is the world’s largest genealogy company. It helps people discover their family history through access to billions of genealogy records and historical collections. We work with Ancestry on a number of campaigns helping them build their profile in Ireland and showcase their work and products.
Operating and manufacturing in over 93 countries and with over 10,000 employees, Kingspan finds it difficult to share all of the inspiring and impressive stories within the company. To address this, we created the Kingspan brand newsroom.
Helping the Guinness Storehouse tell better stories. We worked with the team from the Guinness Storehouse to help them hone their storytelling craft and tell better stories, both on the storehouse shop floor and in corporate presentation settings.
Helping the Guinness Storehouse tell better stories
With great developments come new communications, which needs to be managed to ensure staff, customers and clients are kept onboard. With the amount of work about to undertaking, keeping everybody on the same page is essential in order to maximise efficiency across all departments. This is where we came in.
Fáilte Ireland wanted to learn how to communicate more efficiently when giving presentations, to truly capture the audience's attention at every twist and turn. They wanted to reinvigorate their internal communications through storytelling and help improve the standard of communications across all of their departments.
Improving presentation skills through storytelling
Taking storytelling to heart can help you improve not only your brand story but also the stories you tell. We spoke to Kevin O'Brien, Digital Marketing Executive with the team at GS1 Ireland, who shared how they took these learnings on board and have put them into action. The team have implemented new business initiatives and are using storytelling to their advantage and really taken the concept of the Magic Slice to heart.
Event PR with Fairtrade Ireland. During the fortnight we pitched out members of the Fairtrade community for a number of media opportunities. During the two weeks, we achieved a number of high profile results.