Kingspan Environmental is one of the world’s most dynamic manufacturers of water saving products. They wanted to participate in the growing debate on water in Ireland, and become a voice of authority. In order for Kingspan to partake in water debates in the media, we created the role of ‘Director of Water’ to act as a spokesperson for the company. This strategy generated national print, TV and radio opportunities for the brand.
Dublin Institute of Technology (DIT) is one of the largest third level institutions in Ireland. The College of Arts and Tourism wanted to strengthen their identity within the college and highlight their services among new audiences. We developed an identity strategy session for the College Leadership team. This session devised ‘Idea Camp’ – the academy of creative play. Idea Camp utilises all of the talents of the College to unlock creativity in groups using a unique creative play methodology.
Saint Gobain is one of the world’s largest suppliers of construction materials. It needed to tell the media the story of the opening of its new technical academy, and how it would help to up-skill construction workers We devised a public relations strategy that included shaping the story, crafting it in a press release and identifying the target media. The company’s senior director in Ireland was a guest on Ireland’s largest radio programme - Morning Ireland.
Telling the story of Ireland’s recovery
Bord na Mona
Bord na Móna is a sustainable and renewable energy company in Ireland. Its management team wanted to improve the flow of information from senior management, to supervisors and then to staff. We devised a training programme for the communications department that identified the key issues, how to overcome them and created a new process for internal communications within the 2,000 strong workforce.
Telling the management story at every level of the company
University College Cork (UCC) needed to get new academic voices talking in the media about how their work and specialties were shaping the world. We devised a special media training programme that worked with academics on how to tell the story of their work in the media. It saw a significant increase in the number of UCC voices in the Irish national media.
upskilling academics to communicate the power of their work
Blanchardstown Institute of Technology
Blanchardstown Institute of Technology (itb) is Ireland’s newest third level college. It wanted to upskill its marketing and communications department to tell the story of its brand for national media coverage. We devised a brand storytelling strategy session that identified the essence of the Blanchardstown story. We worked with the team to design a content plan and upskilled the team how to deliver it.
Creating a brand newsroom
European Documentation Centres promote education and research on EU integration. They wanted to educate their librarians how to tell their story to engage new customers. We devised a one-day communications course that helped attendees to find the fascinating stories hidden within their libraries. We helped them to frame their objectives, profile their customers and devise a way to reach them through well-crafted stories.
Helping libraries tell their story
Arkphire is a leading international provider of managed IT infrastructure and services. It needed to hone the message at the core of its brand story to fully capitalise on the company’s success. We developed a brand storytelling course for all of Arkphire’s staff. The programme helped to redefine the key messages at the core of their brand, in preparation for a major acquisition and growth strategy for the company.
shaping a strong brand story
TV3 committed to investing €7 million per annum in Red Rock – a new home-grown continuing drama series. TV3 wanted to share how the investment was shaping quality Irish drama internationally. We developed a communications programme for the cast so they could capitalise on media opportunities around the show.