Our ‘Storyteller’s Manifesto’ is a simple guide to storytelling for business. Since its launch during the summer of 2017 it has been met with acclaim and copies have been requested from people all over the world.
This little red book is something we’re very proud of.
Here at All Good Tales we believe that those with the best stories succeed. To help you in your journey to storytelling success we’ve put together three of the lessons from our manifesto. Remember to you request your own free copy by filling out the form here.
1. Find your Magic Slice
In the autumn of 2015 we were busy preparing for a huge milestone in our sister company MediaHQ.com, Ireland’s largest media intelligence and story sharing platform, when our founder and CEO had an epiphany.
Jack made a discovery about how the most successful storytelling organisations operate. He found that there is a unique place where the attention of an audience is perfectly aligned with the power of a story. This is the place where you audience is most receptive. This is your Magic Slice.
To build on this realisation Jack set up All Good Tales, to work with organisations to identify their Magic Slice and come up with stories that could routinely, systematically and quantifiably tell stories about it. So far we have helped organisations including Kingspan, Glandore, Ancestry.com, daa, GSK and Guinness Storehouse to name just a few.
2. How to be creative
Creativity comes naturally to some but not to others. The good news is, it is something you can learn.
Creativity is a way of operating. This means we have to practice creativity regularly to develop, grow and maintain it. We need to come up with routines, formats and structures to develop our creativity and put us into the right mindset to get our creative juices flowing.
Our Storyteller’s Manifesto does just that. Unchaining yourself from the desk, putting your phone away and asking yourself four simple questions are some of the key ways we believe you can unlock your creativity.
3. How to structure your story
All stories have structure. A beginning, middle and an end. Yes this seems obvious but it is something that can be easily forgotten over time. How to tell a story is one of the fundamental lessons we learn as children. As soon as we can talk we begin formulating stories but as we get older we add more detail and information and can lose the power of a good story.
In our Storyteller’s Manifesto we want to return to the roots of a good story, get back to basics.
The classic story structure has a three-act structure. The three acts can be described as set-up, confrontation and resolution, with turning points between the first and second act and towards the end.
It is this structure and the power of simple storytelling you should use when discussing your Magic Slice.
Our Storyteller’s Manifesto discusses all three of these lessons and more in greater detail. It provides you with the tools to unlock your Magic Slice potential.