As brand storytellers, getting your story out there is sometimes the most difficult part of your business plan. With so many different programs and marketing techniques out there, it can be confusing to figure out which one is the best for you.
We here at All Good Tales understand the importance of getting your story the reach it deserves. So we’ve put together a quick checklist of essential buys to help you get you brand storytelling journey started.
1. Search Engine Marketing (SEM)
Paid search engines are something a storyteller should not overlook. While of course unpaid search engine marketing still offers your company in the search engine, you are getting total control. SEM programs such as Google Adwords allow you optimize your marketing. Furthermore, you have total control and get an almost immediate feedback on the traffic your website is receiving. While there are an ample amount of search engines to choose from e.g. Bing, Yahoo, Google has proven to be the most effective, as it controls 65 percent of the market.
Gaining an audience is one thing but retaining them is completely different. While you may have attracted an audience to arrive at your site, you have to be able to get them to turn them into a recurring customer. Criteo is a personalised retargeting software that saves a consumer’s details or preferences who have previously visited the site. The use of ‘cookies’ saves the customers details particularly those who have left an item in their shopping basket and will appear on another website. Criteo currently has 2,000,000 websites including Facebook, expanding a retargeting your audience.
It is almost impossible for a storyteller to market anything without the use the of social media. Social media is one of the most efficient and cost effective forms of marketing that a storyteller can use. But, when the trick is to ensure that your story gets the most traffic and is heard. CoSchedule is a great program that can optimise and grow your social media presence. Over 65 percent of adults in Ireland use Facebook, which is a huge market not to target.
4. Marketing Automation Software
Digital Marketing agencies such as Screaming Frog allow storytellers to gain an insight into their demographic and potential clients. Screaming Frog and other digital marketing agencies alike shape the demographic your story is reaching and how to best reach them.
5. SEO tools
SEO (or Search Engine Optimisation) is a process by which you manipulate the visibility of your website in search engines, such as Google. In its simplest terms, its a variety of methods which one can use to help push their websites higher up the rankings in search engine results. Incorporating various SEO toolkits into your website’s backend can help get your content into potential leads’ faces.
With these five simple purchases, your story will reach a much further audience, optimising potential consumer engagement and could end up broadening your pipeline.