When it comes to marketing and connecting with your audience storytelling can help bring your brand to life.
Not only can a story help humanise your company but it also helps your audience understand what you do and who you are. You are no longer seen as a corporate machine, instead, you can be seen as a company with real people and real stories behind it.
If you’d like to learn more about telling a great brand story request a free copy of our Storyteller’s Manifesto here.
To help your company on the road to becoming a powerful brand storyteller we’ve put together three helpful tips for creating a strong brand story.
Create a strong brand narrative
When starting your journey of telling great brand stories you need to know exactly what your brand is about and who you are.
Ask yourself, what is your mission? What is your vision? What are your values? What are your focus areas? Answering these questions will help define exactly who your company is and what you stand for.
Once you have these insights it’s time to create your origin story. Show what is unique about your brand and discuss where you have come from and where you’re going. This origin story will help you get your brand storytelling off to the perfect start.
Ask yourself, who are your audience?
Your target audience is more than stats and numbers. They are real people who you need to get to know.
When putting together your brand stories make sure you have a clear idea of who you are targetting.
One simple way to do this is to create audience personas. Name them, write down their ages, where do they live and what do they work as? Think about what they like to do and what they need in their lives.
Knowing key facts about your audience and what they are looking for in your product or service will help you tailor your brand stories to them.
Make it personal
Your audience doesn’t want to listen or read a list of statistics or facts. They want a story. Storytelling makes information easier to understand. A story also gets more reach and response when it’s personal.
Instead of sharing mundane information share a story. Creating a narrative around your product or brand. Put it in a setting, make it personable and attractive to your readers. You can also use customer reviews when sharing information about your product or service.
Your audience will understand your message better if they can imagine themselves in the story.