For most companies, your brand is your currency. It shows customers your values, your ideals and should embody your passion for your product, regardless of what that it is. Then why hide that passion from potential clients?
Nowadays, online content is a major selling point for new clients. They can easily get a sense of what kind of agency you are after reading a few blog posts or even after watching one of your videos. But how can you make your content stand out from the rest? What sort of edgy tactics can you employ to make your online profile shine and catch the eye of an impressive client?
Here are some great tips to help push your online content to be the very best it can be.
Dare to be different!
Differentiation is key when it comes to online content. Sure you may like the look of a different agency’s content layout, but will an organisation really be able to tell the difference between the two of you if you put out similar material?
Use your website and blog to highlight what makes your business so special. Outline your culture, the type of brands you like to work with. First time visitors to your site will want to get a lay of the land fairly quickly or they will just be turned off at first glance.
If you are struggling to unearth your inner creativity, why not try a storytelling workshop? Storytelling is an extremely effective tool when it comes to branding. It transforms your brand from strictly business to something more personal, a brand that individuals can connect with.
Customer testimonials are also a great way for others to see behind the scenes of your business.
Make the time for content
Sometimes it may seem impossible to fit writing blog posts into your hectic schedule, especially if your managing more than one client at a time. However, it’s vital that you don’t allow your content strategy to put on the back burner.
Pencil some blog work into your weekly calendar and make it your weekly resolution to get it done. If your office employs copywriters for your own content, get them involved in the process.
Don’t hide your secret ingredient
Although you may be hesitant to show off your best strategies online for fear of poaching, it is more beneficial to show your entire hand rather than just a teaser. It makes sense to hide that kind of information from your competitors, but not from potential clients.
Let visitors know exactly what you do and how you do it. More often than not, being completely transparent can benefit you more than playing coy with your customers.
Gain insight from your sales team
If you’re trying to come up with content ideas, it might be better to consult with those who know your core product inside and out before you start writing.
Sales teams are a direct line to your customers and will have heard good feedback or helpful suggestions in the past. Gather that information to help with your brainstorming process. That way, you can deliver targeted content to those looking for it.
However, you will need to add some flavour to the information you receive. Don’t expect a ready made blog post to be handed to you.
Don’t follow the homogeneous trend of posting stale, bland content for the sake of having consistency. You want your online content to be fresh, interesting and up-to-date with current affairs.
Why not frame your next few blog posts around pop-culture topics and upcoming events. Whether that be a major awards show, a national holiday or even TV show that you recently started watching, inject some vitality and fun into your content.
This is a simple but effective way of drawing in younger businesses and ultimately cultivate a modern audience.