Brand values are the base of your branding and the place where your business starts. They define your brand and what you want to stand for. This means you need to define the core ideals you believe in and what characteristics you want your brand to be recognised for. Brand values represent the change your business can offer.
They are the key to creating a story that appeals to your customers. Today, many businesses are using the power of storytelling to transform their brand values into stories which captivate their customers. We’ve devised some tips on how you can use storytelling to accentuate your brand values below.
Building connections
Your brand values express the change that you want to make in the world. Storytelling is the perfect way to build connections with your existing and prospective customers. It helps to easily express your brand values and promote customer loyalty. If people believe they share values with a company, they will stay loyal to the brand. Having strong brand values not only helps causes which you are passionate about, but they also broaden your brand’s appeal. Using storytelling to resonate your brand values is an excellent way to get the word out there about your business and to promote positive engagement. Infusing your values into your brand story is an excellent way to cultivate new connections or strengthen existing ones with your audience.
You can easily build new connections with your customers by including a spectrum of participation in your brand story. Not only will this get more people interacting with your brand and it’s values, but it will also drive social media engagement.
Brand recognition
Using storytelling to accentuate your brand values is a brilliant way to get recognition. Everything your brand says and does should reflect your brand values. This helps your audience to identify themselves with your brand and recognise you for who you are. Your audience reception will continually thrive if you live by your brand story and your values.
Storytelling is a great way to convey your brand values. It allows you to resonate your brand values in an easy way. Businesses often use storytelling to convey their brand values by having an identifiable call to action. By doing so, this motivates customers to engage with your brand and the causes you are advocating for. Using storytelling to showcase your brand values allows businesses to do so in a meaningful and authentic way.
Promote a human element
Good brand values set out to better the greater good of customers and communities. Research indicates that people feel more drawn to brand stories that have a human element or personality infused into them. It has been scientifically proven that people find it easier to relate to stories which emphasise a business’s brand values in an emotionally provoking way.
Have a clear vision
It is important to have a clear and grounded vision when incorporating your values into your brand story. Once a brand has figured out what causes it identifies itself with, it must stay true to itself and remain consistent. This consistency can be achieved through storytelling. It is important to show people what your values are, rather than just telling them. Storytelling is useful to illustrate your values and vision statement in a way that is meaningful and heartfelt. This type of approach will encourage customers to invest in the causes your business aligns itself with and the products you are marketing.
Align your values with your product or service
This is an important one. Remember to ensure that your brand values are relative to the type of product you are marketing. If your product and values are vastly different from each other, it may confuse your customers and cause a disconnect between your audience and brand. Storytelling can help to subtly combine the product you are selling and your brand values. By using a creative narrative, visuals, or videos you can easily market your product and convey your brand values at the same time.
Keep it simple
Be sure that you are not overreaching when it comes to your identified brand values. Make sure that your values are easily transferable when it comes to creating your brand story. The simpler your brand values are, the easier they will translate into your story. This allows your audience to easily understand what it is your business advocates for and what it is you are marketing. As the saying goes, small is mighty.
Bringing your brand story and values to life
Creating your own brand story that aligns with your values has never been easier. Here at All Good Tales, storytelling is our speciality. We want to help you excel and get the recognition your business deserves. If you would like to learn more about telling a great brand story make sure to request a FREE copy of our Storyteller’s Manifesto.
