We all know the phrase a picture says a thousand words. For brand storytelling this can be true.
If you want your brand and your blog content to succeed relevant visuals are they’re essential. They focus your audience’s attention. It allows you to convey a message simply, quickly and accurately.
Here at All Good Tales, we understand that visual storytelling is the way forward and can sometimes better than the traditional blog.
To find out how we can help your team tell great stories, request a consultation here.
We recently published a blog post on our site telling the story of our Storyteller’s Manifesto. You can read it here. The blog post while accurate takes three minutes to read. Something not everyone will dedicate the time to.
To improve our storytelling we put together an infographic telling the same story.
This is more engaging and has resonated better with our audience.
To continue learning, we’ve put together our three reasons why visual storytelling is the way forward.
Audience appeal
We are visual creates, our brains are hardwired to react and respond to images.
According to multiple studies our brains our eyes are so good at responding to images, we can grasp a visual scene in less than 1/10 of a second. We understand images quicker than words.
Visually engaging content is more attractive to the eye. A well-designed infographic generates interest even before the information is understood.
Audience comprehension
Visuals should be easy to understand.
Our shortened attention spans mean companies need to develop their message clearly and comprehensively. There is no point opting for a visual over a blog post for the content to be difficult to read. It needs to be understood by their audience quickly.
Visual storytelling allows you to do just this. Visual make your message easier to digest. This will help your audience engage with it and understand it.
This, in turn, can lead to better brand engagement and eventually increased revenue.
Audience relationships
With Instagram continually growing and fast becoming one of the worlds leading social media sites, with 800,000,000 active users each month, it’s clear we like visuals.
We all have Instagram accounts we follow religiously. Whether it’s for their funny insta stories or their quality photo feed. Most often then not, who we follow on Instagram are people we don’t necessarily know. Yet we’re glued to their photos and videos.
This is due to the relationships we form through visual storytelling.
When you tell a good story you build a relationship with your audience. This is the same when you show a good story through visuals.
Social media allows you to use visuals in creative ways and engage with your audience through many different channels in many different ways.
An audience engages with a visual and forms a relationship with it. A good visual will keep them coming back for more.
