Ancestry.com is the world’s largest genealogy company. It helps people discover their family history through access to billions of genealogy records and historical collections.
Ancestry.com also operates the widely successful Ancestry DNA tests which allow users to get a more completes story of their genetic makeup. It shows them exactly where in the world they had ancestors by mapping their genetic roots.
We work with Ancestry on a number of campaigns helping them build their profile in Ireland and showcase their work and products.
Here are just some of the campaigns we’ve worked on with the company:
How Irish are you? A story on Ireland’s heritage
St Patrick’s Day is a major opportunity for our client Ancestry. We wanted to create a story around Irish heritage and the diaspora around the world while promoting Ancestry’s DNA test. We worked with The Late Late Show–Ireland’s most-watched weekly TV show, to create a fascinating and entertaining segment on DNA and family history. We gathered some of Ireland’s most familiar faces to find out how Irish they were, and map their DNA. The results were surprising, to say the least …!
Ancestry launch digitised Getty photo collection
Ancestry frequently launches new collections to their database. In March 2018 Ancestry launched a digitised collection of 300 years of Getty photography. The collection gave a rare insight into Irish life from 1704 – 1989. We wanted to create a sharp PR campaign around the photo collection while promoting Ancestry’s wide-ranging database. We worked with a number of publications including the Irish Independent, the Irish Times and the Irish Examiner to pitch to the collection and offer them the best photographs for publication. We were delighted with the scale of the results for this campaign which generated print, online and broadcast results.
Boston Pilot – Stories of 45,000 lost Irish immigrants go online
Ancestry made over 45,000 historic records from The Boston Pilot 1931-1920 available online. For nearly a century, The Boston Pilot newspaper served as a beacon for Irish immigrants searching for information on loved ones they had lost contact with. We worked on researching the collection and finding some of the most poignant and interesting stories. We gathered these stories and pitched them to RTE radio and television. The story was picked up by both Morning Ireland and the RTE SixOne news as well as across a number of online and print publications.