Fáilte Ireland is the National Tourism Development Authority, dedicated to supporting Ireland’s bustling tourism industry since its inception in 2003. Fáilte Ireland wanted to learn how to communicate more efficiently when giving presentations, to truly capture the audience’s attention at every twist and turn. They wanted to reinvigorate their internal communications through storytelling and help improve the standard of communications across all of their departments.
Ireland's Hidden Heartlands has the potential to attract more visitors to the region each year.. https://t.co/EDuQ9MVm5Y pic.twitter.com/bLCGx9Ly89
— Fáilte Ireland (@Failte_Ireland) April 12, 2018
Through our Story First course, we were able to teach their staff how to effectively use storytelling to inject some vitality into their presentations and become overall better public speakers. This course included bespoke training on public speaking, constructing slideshows, constructing a story, storytelling for business and presenting.
By becoming bona fide brand storytellers, Fáilte Ireland staff have learned to hone their craft, using the storytelling method to help improve their day-to-day work ethic and ultimately increase tourism in Ireland.