Fairtrade Fortnight is an annual event which seeks to promote and increase awareness of Fairtrade products and the work done by fairtrade organisations worldwide.
In 2018 the event took place between 26 February to 11 March with the beginning of the fortnight marked with a celebratory Fairtrade Breakfast event.
We worked with the team at Fairtrade Ireland to promote Fairtrade during the fortnight through print, online and broadcast media opportunities. We worked during the opening breakfast event assisting the media, liaising with Fairtrade staff members and conducting live social media coverage.
During the fortnight we pitched out members of the Fairtrade community for a number of media opportunities. We also did a general release about the work of Fairtrade Ireland.
We had a number of results for Fairtrade Ireland during Fairtrade Fortnight. These included:
RTE Radio One – Morning Ireland
Newstalk – The Pat Kenny Show