Saint Gobain is one of the world’s largest suppliers of construction materials. It wanted to tell the story of how a donation to the housing charity – the Peter McVerry Trust – would improve people’s lives.
We devised a PR campaign around launching the project – bringing six old apartments back into use. For maximum impact, we produced a short film on the power of a home. We enlisted the help of a film company to produce a story that showed how the new homes changed people’s lives. Both the film and the project were covered by the national television, radio, print and online media.