When it comes to building any brand, whether it is big or small, there are three elements you need to get right.
These three parts of your brand are integral to whether it will be a success or not. It helps you build your brand story and engage with your audience.
So, what are these three important aspects? They are Mission, Vision and Values. This is why they are so important.
Learn more about them by requesting a free copy of our Storyteller’s Manifesto here.
Mission
Your mission is the heart of your brand. It drives your brand and establishes who you are and what you stand for. It is the engine of your company, the thing that keeps it going.
It is important for both your audience and your employees. When you promote your mission to your employees, it results in a higher level of employee engagement. it also helps promote a positive work culture.
When it comes to your audience a strong mission statement makes your company stand out from the crowd. A statement is something your audience can identify with and support.
Your mission statement should not be a few sentences you simply forget about when written. It should be a statement and stand by. It should be something all of your employees know and recognise as important.
Vision
Your vision is the stirring wheel of your brand. It points you in the direction you want to go. It discusses what you want to achieve and the type of company you want to be in a few years.
Your vision statement should keep you inspired and keep your business right on track.
When you have a clear and strong vision statement you are always pointing your business in the right direction. Your employees and your customers know what is coming and where the company is headed. You have transparency about who you are as a brand and who you’re looking to become.
Values
The final core component of your brand is your company values.
When thinking about these ask yourself, if you were to employ someone new next week what values would you like them to have? The answers to this question will help shape the values of your business.
Your values will help form your company culture and drive the choices you make. They need to be genuine and not a list that looks nice on your company website.
For both your employees and audience to take them seriously everything your business does needs to relate back to these values.
Also remember, your mission and vision statements and your values can change and should change. As your business evolves so should these statements.
