What are your customers hungry for?
As a small boy, when I was particularly hungry, I would sit at our kitchen table and wolf down my dinner in three or four mouthfuls. I was often so hungry that I would barely stop for a breath. I had to eat food – any food – to end that empty feeling in my stomach. Watching me satisfying my hunger my Nan would often say: ‘Hunger is great sauce’.
My Nan understood that my need was so great that I didn’t need anything but the food to satisfy it. There was no ketchup, mayonnaise, or salt required. Often, as a fussy eater, I would play with my dinner and negotiate over how much I had to eat. But when I was really hungry, I would swipe it all, and ask no questions.
What are your customers really hungry for? What do they need that you can provide that doesn’t need any sauce or sugar coating? What do you do for them that they couldn’t function without?
To some companies the answer comes really easy they are banks providing finance, hospitals providing emergency medicine, utility companies providing power, security companies protecting assets, or airlines getting people there on time.
How could your customers want you even more? What needs are you satisfying? It doesn’t have to be a fundamental as those described above.
I have a good friend who is passionate about coffee, and who cannot function each day without a morning coffee and a scone. The barista in the local restaurant is dedicated, talented, and makes a flat white with flare and pride. When the restaurant shutdown unexpectedly my friend resigned herself to drinking substandard coffee until she found another barista as good.