Did you know that stories are one of the best ways you can cultivate a more personal connection with your audience?
Here at All Good Tales, we’re passionate about all kinds of stories. We want to see you get results for your brand or business and one of the best ways to achieve this is through storytelling.
A lot of businesses struggle to cultivate strong connections with their target audiences. Good brand stories have the capability to nurture trust, promote authenticity and establish credibility in your business.
Take a look at some of our tips on how to create engaging brand stories that will help you to create a more personal connection with your audience.
Identify your audience
Ask yourself who your current audience is and who you would like to prospectively engage with. This will allow you to funnel the content into a story that will resonate more personally with your audience.
It is important to understand the behaviours of your audience. Ask your audience questions and study them. Your target audience will navigate how you chose to narrate your brand story. That way, it will be easier for you to create more engaging stories that have their best interests at heart. If you show your audience that your brand cares you’ll be sure to gain their attention and trust.
Have a human element in your brand story
Stories which contain a human element get higher levels of engagement. The best brand stories have a compelling human element. Stories are one of the most powerful communication tools. Research has proven that the human brain can respond to stories in a variety of cognitive ways. Stories stimulate emotional responses. The best way to achieve this is by including a human personality in your story. If customers feel moved by your story they will invest themselves in your business and trust your brand.
Invite your audience to be a part of your story
Great brand stories invite their audiences to be a part of the story. This is a practical way to get people engaged in your story. Encouraging your customers to get involved with your brand story will allow them to feel like they have a place in your brand culture. One of the best ways to achieve this inclusivity is by having a strong call to action infused into your story. Having a strong call to action will mobilise your customers to get involved.
Express your company values in your story
The most successful brand stories that best resonate with customers are those that put an emphasis on their company values. Show that your brand stays true to its values by infusing this into your brand story.
Be simple yet profound
Conflating your stories with corporate jargon will only distract your audience and make them feel disconnected from your brand. It is important to ensure that your story is transparent to diminish any possibilities of scepticism or confusion. Your brand story should have a beginning, middle and end. Your story should contain a simple yet profound key message which is intrinsic to what it is you are marketing.
Try not to overdo things–simple stories with meaningful messages resonate better with customers and have a timeless effect. Some of the best brand stories are short and sweet.
Infuse humour, empathy, and compassion into your stories
These kinds of stories create a memorable impact and are hard to forget. Never underestimate the power of emotions. Creating brand stories that solicit an emotional response will cause people to easily bond with your story and brand. By infusing humour, empathy, or compassion into your stories. Customers will feel more compelled to share your stories with their friends or on their social media channels.