Did you know that using stories to promote your brand not only drives sales but improves trust among your customers too?
Trust is one of the most important elements of customer-brand relationships and without it, your brand might not gain the recognition it deserves. Here at All Good Tales, we believe that stories are the best way to cultivate trusting relationships with your customers so they feel more connected to your brand.
Storytelling is an integral part of our lives and establishing relationships with others. A good brand story has the ability to create long lasting emotional connections with customers which promote customer trust, loyalty and improves the longevity of your brand. Storytelling also plays a key role in making your brand widely known and memorable. Building trust among customers can be a difficult task, but we’re here to help. Here are some different ways that you can use brand stories to improve trust among your customers.
Your brand story must connect with your customers
The goal of your brand story should be to create an unbreakable connection with your customers.
Brand stories that are more personal and have a human element and emotionally provoking quality to them are the ones that best resonate with customers and have long-lasting effects. If your customers feel moved by your story they will be more compelled to trust your brand.
An easy way to do this is by telling your brand story in such a way that lets your customers know that you understand and relate to them. If a customer feels as if they are being listened to, they are more inclined to trust your brand. Listening to your customers and channelling their interests into your brand story can be a brilliant way to captivate your audience and establish trust with existing or prospective customers.
Your brand story must be captivating
Did you know that stories are one of the most powerful communication tools?
Research shows that the human brain can respond to stories in a variety of positive cognitive and emotional ways.
The best way to achieve this response is to create captivating brand stories that appeal to all of the customer’s senses which allows them to live the story themselves. By telling an engaging brand story and connecting with the customer on a deeper level, the storyteller can generate trust in the customer.
Your brand story should be simple
Brand stories that are full of corporate jargon and conflated messages are generally the ones that cause customers to feel disconnected or sceptical. It is important to have an element of transparency in your brand story so customers do not worry that you have something to hide.
Your brand story should be simple yet comprehensive. Your story should have a beginning, middle, and an end. It’s that simple!
Having characters in your stories that people can identify with or relate to can allow for people to trust your brand more easily. Try not to overdo it, some of the best stories are short and sweet and easy for customers to recall when they are telling their friends or family.
Your brand story expresses your values
Brands that have their values at the heart of their stories are the ones that gain the most recognition. When a customer feels valued by a brand they are more inclined to trust them as they feel as if they play an important role in their story.
Get your customers involved in the story
Some of the best brand stories out there have a spectrum of customer participation. Encouraging your customers to get involved with your brand story allows them to feel like they have a place in your brand culture. This facilitates trusting relationships through inclusivity.
Getting your customers involved facilitates communication between the brand and its customers which establishes trust. If a customer feels as if they are being heard, they are more inclined to trust your brand. Encouraging customers to share their own tales on social media relating to the brand story allows them to become a part of the story by acting as brand advocates.
Having a good brand story allows for customers to easily interact with it which creates a community that fosters inclusivity and trust by the brand story. It is also useful to encourage your customers to tell their stories through testimonials. This way, if they are satisfied with your product you can use them to reinforce your brand story to cultivate widespread trust among your current and future customers.