Story strategy – Finding your Magic Slice of content.
How do you tell your story, and how do you get anyone to care? What do you say, and how do you share your story? How do you measure your success? The best response is to consistently communicate with great stories that reflect your mission and meet the changing needs of your customers – their world, their experience. Creating stories that resonate and connect with your customer is our key principle.
We will help you find your magic slice – that special place where the stories you want to share are what your audience wants to hear. Planning your story strategy and finding your magic slice of content ensures relevant, responsive, real-time communications with your customers. Our detailed approach to putting stories at the heart of your brand and your communications effort provides the foundation for brand development, new brand propositions and marketing and communications transformation.
Our Services include:
- Identifying your magic slice of content
- Story strategy and planning
- Story training courses and workshops
- Blog training, planning and execution
- Content SEO analysis and measurement
Public relations – Connecting your story.
Great public relations is about connecting your story with your target audience in a way that generates a reaction and leaves a lasting impression. In an ever-changing digital landscape, we will help you effectively use public relations to achieve your business objectives. We will help you integrate your traditional public relations activity with your digital strategy to simplify your processes and deliver consistent results with the resources available.
We will shape your public relations strategy to generate measurable results that deliver a positive impact for your business. We will examine and profile your audiences and devise ways to engage with them. We will help you to set measurable objectives that help you deliver on the big issues facing your organisation.
Our Services include:
- Setting a public relations objective that meets business goals
- Public relations campaign strategy and design
- Media relations, as well as media training and preparation
- Press release writing and pitching
- Internal communications
- Traditional PR and digital integration
Communications training.
The world of communications is in constant flux. There is always a new platform to master, or an audience transforming before your eyes. How can you make sure your team has mastered the key skills of communications, while leaving enough time to investigate and experiment with emerging trends?
We will work with you to ensure that you, and your team, have the correct mix of skills and knowledge to achieve consistently impressive results. We use a wide range of tools including one-on-one sessions, in-house group courses, bespoke courses, and mentoring. We can design any bespoke communications course you require.
Possible topics include:
- Press release writing and pitching
- How to set a public relations strategy
- On-camera media training
- Story strategy and planning
- Brand storytelling
- How to master online content
- How to perfect your in-house communications team