Being charged with the task of improving your brand storytelling can be difficult. Where do you start and what direction should you go in?
When starting your journey the relationship with your audience should always be at the forefront of your mind. Creating a strong bond through storytelling is key.
Here at All Good Tales, we know what makes a good brand story. We’ve been helping individuals from companies of all shapes and sizes craft and perfect their brand storytelling skills.
Here are just three of our top tips to get you started on your brand story journey.
Understand what your customer needs
Before you start on revitalising and improving your brand storytelling you need to know what your audience needs.
Gather your top executives and hold a strategy session based on your audience, who they are and what they need. Or better still, talk to your audience. Easy ways to do this can include twitter polls, social media engagement and surveys.
Once you know what your audience needs you can position yourself and your brand as the “hero” of the story. The brand is what the audience needs and will be the solution to their problems.
Think of your brand as the knight in shining armour saving the day.
Build trust with your audience
Think of a brand you love. Why do you love it? More often then not we love brands because we trust them. We know we can depend on them to make us feel a certain way, or depend on them to fulfil their purpose. We know our iPhone will help us make calls and send messages. We also know how having one makes us feel.
Your brand needs to give off the same feeling. Your audience needs to trust your brand.
Building this trust takes time and energy. Being transparent, honest and open with your customers and your employees helps create this.
One way to achieve this is to share real stories of your company. Not the ones that make your brand sound brilliant but those that show you as a group of people, just like your audience. People appreciate honesty and true stories that show your brand is just like them.
Let them know your values
Each brand has their own set of values. Principles or standards they set for themselves and they hold dear.
These values should correspond to your audience and should be ones your audience wants to hear. They should embody who your brand is and where it is going.
Once you have identified these values communicate them. Make sure both your audience and your employees know what you stand for. Being part of these values helps create brand loyalty and helps build your story.