Storytelling is one of the most important ways to connect with your customers.
It helps generate closeness, empathy and helps develop connections with a consumer who’s way of engaging with products and services are ever changing.
Here at All Good Tales, we’re passionate about storytelling and the benefits it can have in all areas of your brand. We recently put together the how to do it. Now we’re focusing on the why.
To help, we’ve put together some simple reasons why you need to adopt this technique in your future marketing campaigns.
It will create brand identity
A globally identifiable brand is the end-goal for many businesses.
Behind every well-known brand is storytelling. Whether it’s the history of your company, your manifesto, your goals, your audience, or your very reason to exist. These stories transform your company from a four-walled building with employees to a living, breathing and recognisable brand.
When people know the background to your business, who you are and what you do they will begin to associate you with your field. They will remember your name and your story.
It will connect with customers
When you tell a story your brain reacts.
Without realising it, memories are triggered along with the emotions associated with those memories. We love them because they prompt chemical reactions in our minds. These reactions help us to feel pleasure, empathy, excitement, or interest. They allow you begin to imagine yourself in the story and begin to experience the story through your own memories.
This is what can happen when you use stories in your marketing. People will begin to identify with the stories you are telling. They will see themselves in it and want to become part of it. The memories and emotions stirred up by these stories will spur them to action.
It can be used in all media
When shared through social media, via newsletters, and on your company’s website storytelling can span all areas of communications.
When starting a new digital marketing campaign one story can be used in all areas of your drive. You can create videos, landing pages, mini-ads and tailored newsletters based on the story you are trying to tell.
This allows your marketing campaign to be cohesive and gives power to your message. It also gives your campaigns a higher chance of succeeding. The more ways you share your story, the more likely it is people will see it, recognise it and take action.