Great stories get more.
This is our mantra here at All Good Tales. It encompasses everything we believe when it comes to good PR and content marketing.
We believe each brand has a great story to tell and that story should be at the heart of everything you do, especially your sales tactics. A good story has the power to hook in any audience and keep them focused on what you have to say. From that point, you are in control. You can lead the conversation in any direction and get across any information you want to impart on your listeners. This is why tonnes of sales gurus all over the world employ storytelling methods in their pitches. It just works!
SaaS brands are different to other brands as they typically have a quirky start-up story. These stories often shape the way in which these brands do business and create the basis of their culture, which can be a useful selling point for those on the fence. However, if you are a SaaS brand who have yet to embody their own story…then you’re kind of missing out.
Your story is worth much more to you than you think and should be utilised in all aspects of your work ethic. But how does one harness the power of storytelling and instil it into their brand ethos? Well, we here at All Good Tales know quote a bit about effective Storytelling for Business and can give some good pointers on how to incorporate storytelling into your SaaS brand.
Strength in unity
When it comes to your story, everyone should know it. From your marketers and sales reps to your coders and copywriters, the whole team should understand your story.
How you teach it to them is a different story. An essay long email with highlighted key points and a nice graphic isn’t going to cut it. It needs to be personal. Even it takes you going from cubicle-to-cubicle, get out and tell your story.
Get them to understand what your brand is; what the vision is; your preferred client types; and most importantly, where they fit into all of it.
Tell them their role in this particular story and allow them to feel like they’re a part of your brand. Like characters in a book, your employees all play a vital role in this tale your telling. And as we know from some of the more popular stories, working as a team can get you far. Get your team on the same page before you go to battle…with customers that is.
Make your customers the ‘Hero’
Once your team knows the story inside and out, it’s time to apply that to your brand’s message. As you are a brand which sells a service, you normally deal with customer queries on a daily basis right? Storytelling can actually help deal with these with a better chance of conversion than by just reciting a script.
Get your leads t0 explain how they found your company, let their pain points or problems become the ‘villain’ and explain how your service can become their knight in shining armour! Sales teams can sometimes have a tough time meeting targets.
Storytelling could be the ideal up-skilling opportunity for your sales team in order for them to achieve their potential and boost their conversion rates.
Become the Herald of your own story
This point also goes beyond your sales team.
As a CEO/Founder, it should be up to you to get out and spread your message far and wide. Use your story at as many speaking opportunities as possible. These include conferences, creative meet-ups, tech events, etc. Create a staple slide-deck and carry it wherever you go. Your story should be mobile, ready to be told in any situation. Soon enough, your brand will be known not only for its impeccable service, but for its engaging backstory and development.