Here at All Good Tales, we believe in the power of storytelling. Stories can be a simple yet effective tool to captivate your audiences. Great stories can help build long-lasting relationships with your customers.
In a digitally driven age, social media is a great platform to interact with your audience. It can be the perfect platform to get them engaged with your brand story. Social media engagement is important to get good media coverage for your brand.
We understand it can be hard to get the attention of your customers online. Here’s a list of tips that can help you increase your social media engagement levels by using storytelling.
Identify your audiences
The most important part of creating an engaging social media brand story is to identify who your customers are. Some questions you could ask yourself include: what is my audience demographic? What are their interests? What social media channels do they use most?
Your target audience will strongly influence how you chose to narrate your brand story. Asking yourself these questions will help you create stories that resonate with your customers. It also shows that you value and understand them. People pay closer attention to stories that they can relate to and that make them feel valued. Once you have collected your research and crafted your story, you can use social media to tell your brand story.
Find the best format to tell your brand story
Once you have researched your audiences and identified what social media channels they frequent the next thing you should do is decide what format would be best to tell your story. Some of the most engaging brand stories use videos, others use infographics or animations. It really depends on the social media platform and your audience’s interests. Once you’ve decided which format best suits your brand story, you can integrate it accordingly across your social media channels.
Have a strong call to action
Stories that have a strong call to action have been proven to skyrocket social media engagement levels. Having a call to action in your brand story that grabs the attention of social media users can be one of the best ways to get widespread publicity for your brand. An identifiable call to action is something that won’t go unnoticed on social media and will be sure to have people engaging with your brand in no time.
Your brand story should contain a compelling human element
Research has proven that people feel more compelled to share brand stories that have a human element or a personality infused into them. People find it easier to relate to this type of content so it might be worthwhile considering when you’re creating your social media brand stories. A human influence will not only encourage people to share your story but it will also give it a unique element which will allow for it to stand out against other brands online.
Ensure your brand story includes a spectrum of participation
Having a spectrum of participation filtered into your brand story can definitely be the key to driving social media engagement. This might include inspiring customers to tweet or share their own personal tales relating to your brand story. You could also get the conversation going by creating a trendy hashtag so customers can keep track of online conversations regarding your brand story. This way, by encouraging your customers to share their own stories they can become social media brand ambassadors and drive publicity for your brand. By ensuring that your brand story is captivating, humorous or emotionally provoking; you might be able to solicit retweets and shares without having to ask your customers. Powerful brand stories have the ability to move customers so much that they feel compelled to share them and spread the word.
