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What we learned from 3XE – Search digital marketing conference

3XE was back with a new event in Croke Park, this time with the conference theme related to Search Marketing.  There was a wide range of speakers offering key information about the digital world, ranging from the Chief Digital Officer at World Wildlife Fund, Switzerland, to the Digital Marketing Strategist at Arekibo. Our very own CEO and Founder Jack Murray also gave storytelling workshops to two full audiences. Jack offered advice to attendees on how to be so compelling that the world comes to you.

From Facebook strategies to PPC, here are the top tips we learned from 3XE Search:

‘Immersion’ is going to be the buzzword of 2018

Jes Scholz, CMO of emerging markets at Ringier spoke about Virtual Reality. She gave an intriguing talk on the powers of VR Marketing and claimed ‘immersion’ as the buzzword of 2018. VR is a visual representation of storytelling. It’s a strong feeling of feeling physically present in a virtual world. It allows the user to see, hear and experience a different culture or high tension atmosphere. The user is fully immersive and it evokes emotive reactions. Virtual Reality will join the marketing mix in the next few years.

“Know what you want your audience to think, feel and do after the VR experience.” Jes firmly believes that the power of VR can lead to behavioural change.

‘The Power of Pinterest’

The folks at Wolfgang Digital carried out their annual Wolfgang Digital KPI Study based on data contributed by e-commerce sites between July 2016 and June 2017. They analysed correlations with conversion rates and one of the most interesting facts they found is that websites with more Pinterest traffic enjoyed a higher order value. Pinterest is a site people use to tag content and products to come back for later, it means as a website Pinterest is marketing gold for uncovering consumer interests and should be used as a research engine.

It also recently launched its ‘Promoted Pins’ service whereby companies can choose their best posts to pin and set up targeting to ensure the right audience is seeing their posts.

Users are impatient

Karen McHugh, Digital Strategist at Arekibo focused on tips to applying digital marketing to a new website. The information shared also related to any website selling a product/service. Karen told us that when Irish consumers are looking up a local website; price, promotions, and opening times are in the top 5 pieces of information they look for. Karen also explained that users nowadays are pretty impatient and if attention isn’t grabbed immediately, people are going to leave.

47% of consumers expect a website loading time of under 2 seconds with knock-on effects to those with longer loading times.

‘The Big Links’

Lisa Myers of Verve Search gave an excellent talk on the power of big links, and how “in order to come up with good ideas, you first must be able to come up with sh*t ideas.”

In Ireland, an astounding 50% of all web traffic goes towards just 68 websites. Every remaining website in Ireland gets the other 50%. In order to be successful, you need to get links from the site that do get the traffic.

Lisa also explained that for 66 campaigns, they came up with 350 ideas. This means that they had to come up with a lot of sh*t ideas in order to come up with the great ones.

 

 

Our Storyteller’s Manifesto went down a treat at the event, with many attendees taking to Twitter to tell the world about our little red booklet.

 

If you missed out on #3XEDigital and would like your own copy, fill out your details here and we’ll pop it in the post.

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