Storytelling is timeless.
It is a powerful way to communicate important information. Its use in marketing and advertising is continually rising as more and more people recognise its value.
The stories they tell impact their audience, both positively and negatively. So, when using storytelling how do you make sure your story is effective?
Teaching others how to tell an effective story is something we do every here at All Good Tales, request a free copy of our Storyteller’s Manifesto to get started.
We’ve put together three ways you can make sure your story packs a punch.
Create a connection
When telling a brand story you need to ensure you are making a connection with your audience.
This connection is possible due to the mirror neurons in our brains.
These mirror neurons make feelings contagious. They help your audience feel what others feel. They make stories relatable and motivate action.
The way to create this effect in your storytelling is to use characters your audience can identify with. Use powerful narration and a universal message to amplify this.
This creation of relevance helps create empathy and a connection that will positively impact your audience and make sure your audience remembers your story.
When using storytelling in your marketing, advertising or brand storytelling there always needs to be a call to action.
In your story, it’s vital to include an example of how your audience can take action.
Whether it is to buy the product or service, share the message of your company on social media or simply speak to others about the company. Your audience needs a defined goal and action to take.
Use audience reviews
When it comes to selling your products or services your most valuable salespeople are your current customer base.
Customer reviews and social stories around your products influence buying decisions. These can range from something as small as a four-star rating to bigger storytelling tools like video testimonials.
Including these customer stories in your storytelling offers a killer blow to your marketing and advertising efforts.