As a marketer, your job is to sell your company’s brand, ideas, knowledge and reputation.
Today, marketers have recognised that one way to ensure your audience is engaging with your brand is through storytelling.
Below we’ve put together three reasons why as marketers, you should be telling more stories.
Audience connection
When you tell a story you engage with its listener. Whether listening or reading your story your audience is invested in your words.
Storytelling unites and connects people. When you tell a story, envisage an imaginary wire is coming from your brain and connecting with your audience’s. They are feeling the feelings you’re portraying. They are placing the scenarios you are discussing into their own lives, asking themselves “what would I do in that situation?” or “that reminds me of…”.
Stories help you create a strong connection with your audience. By communicating the brand through stories you are able to elevate the meaning of the brand. You also allow your audience to get a better sense of how it fits into their lives.
A teaching tool
If you want to share something new with your audience the best way to do it is through storytelling.
Stories transmit knowledge and meaning.
When we’re learning observations, first-hand experiences and sharing stories help us understand and retain information. Bombarding your audience with facts, figures and statistics will ensure they remember nothing about your brand.
Whether it is a new product line or a change to a software service, stories allow your audience to connect with the new information and comprehend it.
Ability to stand out
In a world where advertising is everywhere and people are constantly being marketed, storytelling can make you stand out.
Think about the television ads that make you stop and listen. More often then not it is because they are telling a story.
Storytelling can be an important tactical tool that lets you engage with your audience in a world where marketing is plenty. By using storytelling your brand will stand out above the rest.
Storytelling gives your audience a different entry to your brand.
