Here at All Good Tales we recognise the importance of a good mission, vision and values. We help companies develop their mission, vision and values through strategy sessions and other PR initiatives, which will aid in the discovery of their magic slice.
These three things are crucial to the success of a brand’s story, as it points you in the right direction and clearly establishes why your company’s unique story is worth telling.
Mission
Your mission describes your best work. It is the engine that drives your business. It should be short, ambitious and specific to what you do.It needs to be ambitious with no jargon or long words and needs to be aligned with your business values. It must be instantly recognisable to those who know your brand. Your mission always comes first. If your business is to be a success then your mission must be achieved, all other achievements are secondary.
Vision
Your vision is the steering wheel of your business. It is what your company aspires to be and what they want to achieve. It should inspire, lead and change people’s minds. Your vision helps you grow and create space. It is why you are being what you’re doing and why you are telling your story in the first place.
Values
The values of your business are the way you want to take on the world. They are what is important to your company.
If you were taking on a new employee you would want them to have these values. You also want the world to associate these values with your company. Think of Ben and Jerry’s and environmentalism or Apple and minimalist design.
Important for your brand story
These core three elements are incredibly important to your brand story, as they all represent the change that your company can offer. Your mission is how you are going to change the world, the new and unique way of doing things that you have brought to the table.
Your vision is the story’s end goal, what you want the world to look like after your company’s mission has been fulfilled. A good vision will provide your team with a higher purpose, one that can help them bond and become more efficient. It also generates a loyal customer base who are equally as driven by your brand’s story.
Strong core values not only help causes which you are passionate about, but they also associate your brand with that cause. Your story becomes one which is connected to that cause, broadening your brand’s appeal. Your employees and customers are all engaging with your brand’s story by buying into your communal values, which reminds them of your ultimate vision. The three aspects of mission, vision and values form together to provide the essential groundwork for your brand’s story.
Here at All Good Tales, we believe every brand has a story to tell. Unsure of how to tell yours? We’d love to arrange a consultation. You can call us on (01) 454 0090 to organise yours today. We also run one day courses that give you practical information on connecting with customers. For more information or to book a place, click here
