Passionate about stories yes. But when you bring animals into it, that’s a whole other story!
That is why we felt The Dodo, a digital media brand for animal people was the perfect fit for our Passionate about Stories series.
The Dodo focuses on animals of all shapes and sizes making their mark on the company’s website and social media channels. The team at The Dodo are committed to creating visually compelling, entertaining, highly shareable animal videos and stories.
They allow their audience to tell their own stories and facilitate the sharing of stories from every corner of the globe.
Know your audience
The reason for these high numbers is simple. The Dodo knows their audience. They know what they love and they tailor their content accordingly.
The Dodo have tapped into a love most people share. One of animal videos. Whether they’re happy or sad stories people want to hear them. They want to meet the dog who lost it when his owner returned from Iraq or the cow who was saved from drowning.
The website and their social media offer their audience brief moments of escape. Where they can focus on a 10-minute video and feel warm and fulfilled. It is the type of content people crave. The Dodo has recognised this and is happy to provide it.
Allow your audience to be part of the product
Along with being their audience, they are also their content creators.
The majority of videos on The Dodo’s site are audience submissions. The Dodo uses this content and uploads them to their site, markets them and creates engaging content with them.
Audience participation doesn’t end there. The Dodo invites the people behind the videos to tell their story. A lot of the content on the website and on social media involves those involved in the video telling their story.
This gives viewers a better insight into the story. They are hearing details and backstory you simply can’t get with the video alone.
The Dodo has recognised that everyone loves a good story.
By using audience videos they are showing that they value their audience and that their website is for everyone. Anyone can submit a video and be featured.
They are also showing that they are authentic. These video and stories are not fabricated. They are real-life occurrences, from people just like you and me.
This is something an audience loves. They are able to identify with the owners. The content may even transport them back to a memory of their own childhood pet.
Stories resonate with audiences. The Dodo has recognised this and is using it to build their brand.