Old, fashioned communications make for the best storytelling.
There comes a time when you stumble across a brand, regardless of their size, who you cant help but adore for their ingenuity. Air Iceland Connect is one such brand.
Air Iceland Connect is a regional airline which helps native Iceland residents get to and from different parts of the country. As they are only a small charter flight, Air Iceland Connect do not offer flashy in-flight entertainment systems. Instead, they encourage their customers to share their stories through the medium of good old-fashioned journal entries.
Each flight contains one of the below journals and customers are asked to write about their travels and experiences to be passed on to the next customer. Spotted by a journalist from the Financial Times who fell in love with the idea, the Air Iceland Connect’s Shared Stories onboard travel journal has been shared online all around the world.
The Shared Stories journal allows for the collection and sharing of stories, creating an emotional connection between the user and the brand as whole.
Allowing your audience to become a part of the story
By having a well designed, physical journal for your customers to peruse and even contribute to, Air Iceland Connect already surpasses similar businesses when it comes to crafting a brand story. Some of the stories recounted by Tom Robinson of the Financial Times have the ability to capture the reader and draw them in for the duration of the flight. These included simple travel tips, accounts of enjoyed trips and even some more personal stories involving broken hearts and rekindled relationships.
Air Iceland Connect's fabulous Shared Stories! https://t.co/jnoSPO6E7U
— Reykjavik.com (@Reykjavikcom) November 27, 2017
Because of the analogue nature of these journals, they have proven to be quite popular among frequent flyers. The notion of sharing stories has been with humanity for thousands of years now. However, these journals show how storytelling like this is still a popular medium. Sharing stories can still be as entertaining as it was all those years ago.
Creating an emotional connection between audience and brand
As we always say All Good Tales, storytelling is one of the most effective ways of creating an emotional connection between a person and a brand. The Shared Stories journal however, does so in a way which allows for continuity in the their brand storytelling method. Air Iceland Connect are an airline which takes a profound interest in the lives and experiences of their customers. This emotional connection only boosts their stature as a brand who cares. This is the ideal situation for any brand to be in as they become a lovable favourite for returning customers.
Here at All Good Tales, we believe that storytelling can help your business succeed. We’ve worked with the likes of Ancestry.com, Kingspan and DAA in helping them tell their story. We’d love to help you with a free consultation. You can call Gaye on (01) 254 1845 to organise yours today. Alternatively, you can get in touch here.