Storytelling plays a key role in making your brand known and your website memorable.
Here are four tips that will instantly improve your website’s story.
Make use of a compelling introduction
With our attention spans suffering as a result of the digital world it is very important, now more than ever, to consider your website’s introductory content.
Your homepage is generally the first thing any new visitor will see. Many potential clients will click out of your website if they are greeted by a messy design coupled with essays of text to sift through. This means it is crucial to make a lasting impact with your introduction.
You must make it clear what you do or what your company specialises in. This lets a visitor know they are in the right place. The clarity needed for a homepage can be achieved through the use of a catchy, concise headline combined with a line or two of supporting information and use of relevant graphics.
Dry and basic information are never going to be enough to satisfy the website visitor. Generally, you and your audience never get the chance to touch base on a one-to-one basis, so it is crucial to be creative when it comes to forging a connection. This is where social media pages, consumer review sites and your website come in handy.
While social media is very effective as a way of quickly updating your audience as well as maintaining a two-way communication, the one corner of the internet you hold complete control over is your website. This means it is vital you add the personality of yourself or your brand into the content on your site. Think of your site as a way for your audience to connect with you and learn what your brand has to offer.
Your audience will most likely fall asleep if they’re reading a screen that spouts dry, impersonal information riddled with corporate talk. So keep them up and awake by writing your website’s written content in a voice that conveys your brand’s personality, and stick to it.
Be Brief, but Informative
Effective storytelling is brisk, revealing, and subtle. The smallest details can relay an abundance of information. You can tell a story without the visitor even being aware you are doing so.
During the first 10-15 seconds, the visitor should have found out a lot of information about the company.
Make it Easy to Follow
The best way to keep anyone who comes into contact with your website from misunderstanding your story is to make it extremely clear and well laid-out.
The front page is where your story starts. Visitors see your header before anything else, and then they either continue to scroll down that pageor navigate around the site to areas that catch their interest. By making the site easy for users to navigate to where they want to go, as well as learning more about your brand, it will benefit not only your audience but also yourself.
The next time you create a website, keep in mind the story it is telling about your brand. Make sure the site mirrors the personality of you or your team, and that you are connecting to the user in a simple, brisk, and easy to follow way that answers their most common questions.