Storytelling is a tool we use to help businesses with their clients, but what if it can help with your employees too?
Storytelling is the foundation of any successful business in this social media and digital era. As storytelling for prospective clients is the key objective of any business.
Here at All Good Tales we can show you how storytelling is just as important in regards to your team. The very basis of storytelling is telling a client about who you are as a company and what can you do. So how can this improve your team?
Training is the key to ensuring your story is being told. By having an annual training programme put in place for employees it can have a number of different benefits.
Firstly it allows employees to refresh on your story and its importance to the company that they were initially taught. Not only that, it allows for employees to learn and develop their knowledge of storytelling.
Your teams are representatives of you and your story, therefore by enlisting a yearly or even bi-annual training programme, you are equipping your team with the best knowledge of you and your story.
Not only that but it creates a sense of community amongst the workforce, all striving together for the same goal. With regular and effective training, this produces results that are consistent.
Builds engagement and personality
Much like storytelling to a client, you have to insert your personality or at least have a compelling narrative. If the story lacks any sort of engaging emotion than just like clients, your team will not invest their time into it.
Your story has to have a personal touch on it, which can allow your team to understand what your objectives are and how you want your story to be told.
By allowing your team to understand the premise of your story, it can clarify the company message.
Increase employee morale
Finally, just as clients want to hear about the success of your storytelling, employees are not much different. Telling employees about the positive impacts their work has had on clients is an effective method of boosting morale.
Your team wants to know that their work is making a difference in a positive way. This can have a domino effect on not only productivity but also the behaviour of your team.
This can also motivate the team in any future projects as there is the need to exceed previous results, striving for an overall better result.
Storytelling is not exclusively linked to clients but the template can be used in working with your team. With some minor tweaks, you will be able to use your story not only to attract prospective clients but also to help with your team.
Giving your team the best help possible not only helps them but also in telling your story.