Since Valentine’s Day is all about love, we at All Good Tales thought that this would be the perfect time of the year to pick the brand campaigns and stories we love the most.
Telling your story in a unique and engaging way helps build a brand’s image along with creating a connection with its target audience. Recently, numerous brands have turned to short films, social videos and images as methods of grabbing their consumer’s time and attention.
We chose three storytelling campaigns of 2018 that intrigued us: Guinness Storehouse- International Stout Festival 2018, GS1 Ireland- Best of Irish and Tourism Ireland-Fill your heart with Ireland.
Guinness Storehouse – International Stout Festival 2018
The Guinness Storehouse is the most popular tourist attraction in Ireland, also known as the heart of Dublin. It provides visitors with an unforgettable experience as they journey through seven floors filled with interactive experiences that are rich in history, coupled with the storehouse’s success stories and brewing techniques.
In November 2018, the Guinness Storehouse celebrated the International Stout Day, in which they offered stout tasting sessions along with live music and Stout inspired menus to their guests.
At the festival, the Guinness Storehouse incorporated a Legacy Tour through which they displayed stories about their history and expanded the beer knowledge of the attendees.
GS1 Ireland – Best of Irish
GS1 provides design and implementation of global standards to improve the efficiency of supply chains across the globe. In Ireland, the organisation is well-recognised for its barcode behind every product that is purchased.
Fourth on our list is the Pink Petals, Sandalwood & Mimosa Eau de Toilette from @brookeandshoals. This gorgeous fragrance is €65.00 from stockists nationwide. For more info, see https://t.co/XVvtIHkbpO #BrookeandShoals #BestofIrish #GS1Ireland Photo credit: Brooke and Shoals. pic.twitter.com/4USkK6eG6D
— #BestofIrish (@BestofIrish_GS1) February 12, 2019
As a company that specialises in barcodes and global standards, it was a challenge for GS1 to communicate their stories in an interesting and comprehensive manner to their audience. However, they took on this challenge, hence created a platform that changed the perception of their brand.
In June 2018, GS1 launched the ‘Best of Irish’ channel on Twitter and Instagram. Through these two social media platforms the well-known global company portrayed the stories of Irish producers and showcased their products. This initiative was a momentous shift, as the company took on a social storytelling approach for the first time.
Tourism Ireland – Fill your heart with Ireland
Tourism Ireland aims at increasing the number of tourists to Ireland by marketing it as a holiday and business destination. In addition, it provides support to Northern Ireland’s tourism industry, by helping it realise its potential.
In order to drive continued growth in Irish tourism, it launched its first major global campaign in December 2018 in which a married couple from Sweden was invited to take a trip to the less well-known locations and attractions in Ireland. Each visitor wore custom-made technology that gathered data through their heart rate. The result of the campaign proved that the island of Ireland had a heart-filling effect on the visitors. Whether it was exploring the Devenish Island or climbing the highest sea cliffs at Slieve League.
Therefore, through this campaign Tourism Ireland were able to tell the story of the hidden gems of Ireland that could prove to be exciting and entertaining tourist destinations.