You may ask yourself, how on earth would storytelling improve the quality of a brand? Think about the relatable characters, the thickened plots and of course the unforeseen circumstances in which we can all identify with.
Storytelling can provide a relatable scenario for customers that they can envision themselves in. It can help develop a hunger towards a new trait or create a connection between similar goals.
To find out how we can help your team tell your brand story, request a consultation here.
Although there is a story behind every business, every business does not necessarily know how to tell it. Here at All Good Tales we’re big into brand storytelling, here three ways we think could help you improve your brand storytelling skills.
Engage with the 4 P’s
- People
The story must contain people in which the customer can interact with. If possible try to make the main character as relatable as possible. This will help customers to further engage with the brand. Mention the dark horses of the company and the unsung heroes whose stories are not yet recognised by the public.
- Places
To draw the attention of costumes you must create a vivid description of where the main event of your story unfolded. Visit the place where the story took place whether it happened in the company or outside. Describe it in detail. Making it a personal anecdote is always beneficial.
- Process
Build the story up as much as you can and explain the process it took to create the product. Be sure to include how the main character overcame a significant obstacle. Insert ups and downs, this will help in creating tension and a sense of anticipation to the story which will be sure to grasp the attention of the customer.
- Product
When selling a product make sure not to initially jump in and straight to the sale. Although you may have a good product to sell, it is important to note that a good product does not necessarily mean a good quality of storytelling.
Insert some emotion
Using the four P’s in any story will be sure to grasp the attention of a customer.It develops an initial relationship between the company and the consumer.
Think about your favourite brand and how you are linked to it. What emotional spark did they ignite and how did they do it?
When a customer is comparing themselves to a successful character they like to detect similar characteristics to motivate them towards a shared goal. If a story, connected to a product, can provoke an intense emotion within the customer they will easily remember it.
Use some visuals
Visuals are known to grab the attention of readers in comparison to prolonged tedious texts.
Visuals help break down articles and stories helping the reader consume the story in a much more illustrated manner. Especially with video, eye-catching visual information can leave an everlasting impression and generate much more engagement with consumers. Including the four P’s in a video is a great way to explain to consumers what you are about as a company.
Brand storytelling helps shape how customers view you as a company. It explains their morals, beliefs and opinions connecting with the consumer creating reliable links with your company.
With the use of these three simple steps can convert the quality of your brand storytelling from supermarket grapes to a very fine wine.
