In a market that is more competitive than ever before, brands need to be innovative, interesting and inventive when it comes to crafting their PR strategy.
Here at All Good Tales, we know that storytelling is a creative and effective way of shaping how your customers view and connect with your brand. We encourage all businesses to infuse the magic of storytelling into their marketing or public relations campaigns, as it provides big prospects for increased brand awareness.
But how do you ensure you are telling the stories that your customers want to hear?
Get to know your audience
Not knowing your target market is a huge downfall and can be detrimental to your company. Before your marketing team can begin crafting content, your target market needs to be clearly defined and understood. Once this has been established, your brand will be able to get more personal with your storytelling and set a tone of voice that relates best to your potential customers. Research your audience by listening to the main points you hear in sales conversations, or interview current customers to understand what a typical day is like for them. This heightens your chances of producing a story that both your customers want to hear and that resonates with them.
Appeal to their emotions
At All Good Tales, we know that telling a story is more than stringing words together. We have found that there is a science behind storytelling. Storytelling has the power to stimulate the audience and evoke emotions among consumers. Rather than trying to make your audience upset, tell stories that make your audience laugh or that brightens up their day. Everyone loves to feel good. If your brand story manages to make your potential customers feel this way, your company has an advantage over the competition.
Relevance is key
This is another reasons why studying your target market is essential. Potential customers want to be able to see themselves in the story that your brand is telling. If they do not, it is highly unlikely that your story will resonate with them at all. Incorporating user generated content has been very successful in making brands more relevant and relatable to consumers. Your story becomes more authentic and appealing to potential customers.
Here at All Good Tales, we are doing great work for brands like Ancestry.com, Entekra and DAA, to name just a few. We are building brand newsrooms, executing exciting PR strategies, and training key staff how to craft emotional brand stories. For a free consultation, please click here or call us (01) 4540090.