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Amanda Byrne

How storytelling can improve your sales pitch

As vivid and useful as charts and spreadsheets can be they will not connect or inspire people to buy into your idea. Storytelling can.

Storytelling can engage with the investors and those looking to pay for your businesses services. It can help develop a strong relationship and build trust between you and your audience.

Here at All Good Tales we can help you lift your pitching and sales ability through improving your storytelling techniques.

Don’t do The Robot

When it comes to sales, people hate pitches. They love stories.

sales-pitch

Find out how we can help your team tell better stories, request a consultation here.

People tend to transform into full cyborg mode when delivering a pitch, reciting every piece of information they learnt the night before. Avoid this. Pitches should be natural and flow from one idea to another.

They should connect with the audience on a personal level. People try to cram as much information into this little time slot as possible giving a forced or agitated vibe to the pitch. 

Storytelling engrosses’ investors in your pitch by developing an emotional link. Backers will donate to your idea once they are inspired and understand your failures, motivations and successes. Explaining where your motivation stemmed from and how you overcame crucial obstacles can inspire investors and promote funding. 

Don’t forget to listen

Instead of doing all the talking why not ask questions. You don’t have to dominate the conversation. 

People love to talk and get their own points across. Being open to questions and engagement throughout your story builds rapport. 

Although pitches should be formal, note they must not be forced. You can capture the attention of your audience by directly or rhetorically asking them questions, or inquiring whether the audience themselves have any questions for you.

sales-pitch

Honesty is the best policy

You’re standing in a room filled with possible backers and you want to create the most charismatic, appealing version of yourself and the company as possible, what do you do? Exaggerate figures and lie about your achievements? No, you must be completely honest with your possible investors.

Sharing honestly will promote trust and credibility within the business relationship and further strengthen the ties you are creating.

Do not be afraid of speaking about your failures. They explain how lessons were learned and how experience was gained. Just like your failures don’t forget to speak about your successes too. Make sure you are showing your audience the full you. 

Remember, there is no specific structure to follow when delivering a pitch, everyone is different. But one thing is sure, a pitch will be much more powerful if it is transformed into a story.

Here at All Good Tales, we believe that storytelling can help your business succeed. We’ve worked with the likes of Ancestry.com, Entekra and DAA in helping them tell their story. We’d love to help you with a free consultation. You can call Gaye on (01) 254 1845 to organise yours today. Alternatively, you can get in touch here.

3 simple steps to improve your brand storytelling

You may ask yourself, how on earth would storytelling improve the quality of a brand? Think about the relatable characters, the thickened plots and of course the unforeseen circumstances in which we can all identify with.

Storytelling can provide a relatable scenario for customers that they can envision themselves in. It can help develop a hunger towards a new trait or create a connection between similar goals.

To find out how we can help your team tell your brand story, request a consultation here.

Although there is a story behind every business, every business does not necessarily know how to tell it. Here at All Good Tales we’re big into brand storytelling, here three ways we think could help you improve your brand storytelling skills.

Engage with the 4 P’s

improve brand storytelling

  1. People

The story must contain people in which the customer can interact with. If possible try to make the main character as relatable as possible. This will help customers to further engage with the brand. Mention the dark horses of the company and the unsung heroes whose stories are not yet recognised by the public.

  1. Places

To draw the attention of costumes you must create a vivid description of where the main event of your story unfolded. Visit the place where the story took place whether it happened in the company or outside. Describe it in detail. Making it a personal anecdote is always beneficial.

  1. Process

Build the story up as much as you can and explain the process it took to create the product. Be sure to include how the main character overcame a significant obstacle. Insert ups and downs, this will help in creating tension and a sense of anticipation to the story which will be sure to grasp the attention of the customer.

  1. Product

When selling a product make sure not to initially jump in and straight to the sale. Although you may have a good product to sell, it is important to note that a good product does not necessarily mean a good quality of storytelling.

Insert some emotion

Using the four P’s in any story will be sure to grasp the attention of a customer.It develops an initial relationship between the company and the consumer.

Think about your favourite brand and how you are linked to it. What emotional spark did they ignite and how did they do it?

When a customer is comparing themselves to a successful character they like to detect similar characteristics to motivate them towards a shared goal. If a story, connected to a product, can provoke an intense emotion within the customer they will easily remember it.

improve brand storytelling

Use some visuals

Visuals are known to grab the attention of readers in comparison to prolonged tedious texts.

Visuals help break down articles and stories helping the reader consume the story in a much more illustrated manner. Especially with video, eye-catching visual information can leave an everlasting impression and generate much more engagement with consumers. Including the four P’s in a video is a great way to explain to consumers what you are about as a company.

Brand storytelling helps shape how customers view you as a company. It explains their morals, beliefs and opinions connecting with the consumer creating reliable links with your company.

With the use of these three simple steps can convert the quality of your brand storytelling from supermarket grapes to a very fine wine.

Here at All Good Tales, we believe that storytelling can help your business succeed. We’ve worked with the likes of Ancestry.com, Entekra and DAA in helping them tell their story. We’d love to help you with a free consultation. You can call Gaye on (01) 254 1845 to organise yours today. Alternatively, you can get in touch here.