If you’ve been keeping up to date with us here on the All Good Tales blog, you might have seen a number of posts regarding Brand Story Heroes. So far we’ve looked at Hiut Denim, Burt’s Bees, Sugru and innocent drinks.
But what makes a brand, a Brand Story Hero?
We focus on a number of things.
It’s those companies that identify their brand story and the message they want to portray to the world, and then keep that story at the heart of everything they do. From their products to their people, their marketing campaigns and even details like their packaging.
Communications is moving away from dependence on traditional media and towards a golden age of storytelling. Companies can now connect with their own audiences directly. The best and most successful organisations capitalise on that by putting storytelling at the heart of everything they do. It’s the companies that execute this delivery of brand storytelling that form a Brand Story Hero.
We focus on the lessons that we can learn from the brand. Does their brand storytelling take inspiration from their founding story? Do they keep people as the focus of their brand story? Or maybe their product?
We also look at the tools that a company utilises in order to tell their story. Many companies excel on a specific social media platform or use blog posts or visual imagery in the shape of YouTube videos or Vimeo.
Many of our brand story heroes also go the extra mile and move away from just strictly selling products. Many of our Brand Story Heroes have strong corporate responsibility guidelines in place, further adding to their brand story as well as how they give back to the community.
Keep an eye out for upcoming Brand Story Heroes, as we focus on companies both based here in Ireland as well as from all over the world.