There is a common misconception that storytelling can only work for creative type businesses. The usual suspects of marketing and communications firms use the skill well but, it’s not just for them.
We’ve worked with a host of different companies who have used storytelling to improve their businesses. From construction company Kingspan and airport authority the DAA to Fairtrade Ireland and genealogy giant Ancestry.ie storytelling has helped them achieve success.
Here at All Good Tales, we’re big believers in the power of storytelling for all businesses. Whether you’re an insurance firm or a construction company storytelling can help your business and communication improve. We’ve put together a list of ways storytelling works for any and all businesses.
Builds a narrative around your brand
Your brand is lost without a story.
Who you are, how your company started, what you stand for and what are your goals.
Storytelling allows you to get these messages across. Through storytelling, you can bring your audience on the journey of your company and allow them to feel part of the message.
A brand with a personality will resonate with people.
Brands with a recognisable identity and personality are easier to remember and create a connection with. Customers become more loyal and feel they can trust a brand when it has a personality behind it.
Stories about the company, it’s founding, the team and what they do and hope to achieve help build the brands personality. It creates an identity an audience can relate to and identify with. Stories help transform your company from cold and impersonal into something that people can relate to.
Connects you to the media
When you tell great stories, stories that say something new or show your company’s opinion on a relevant topic you will peak the media’s interest.
Media outlets regularly pick up on stories featured on the company’s brand newsrooms and invite the company spokesperson to speak on the topic.
This is a brilliant way to get your message and your company name out there. Demonstrating yourself as a thought-leader in your respective field builds brand awareness and shows you are a strong voice in the field.
Here at All Good Tales, we believe that storytelling can help your business succeed. We’ve worked with the likes of Ancestry.com, Kingspan and DAA in helping them tell their story. We’d love to help you with a free consultation. You can call Gaye on (01) 254 1845 to organise yours today. Alternatively, you can get in touch here.